In retail Industry, Main Street, shopping malls are a fiercely competitive battlefield, retail stores are trying to attract the attention of customers.
Compared with static advertising displays, in recent years, the use of gorgeous and eye-catching digital signage to attract consumers to leave the street and enter the store has shown a steady increase.
Compared with static posters, digital signage has many advantages: 1) one-time cost, rather than continuous investment; 2) real-time update; 3) multiple display options; 4) reducing operating costs and resources; 5) establishing a genuine relationship with consumers.
As more and more stores realize these benefits, digital signage is at the forefront of the retail revolution. Through dynamic window screens, smart splicing screens, cloud shelves, etc., empower the brand and capture the young mainstream consumer groups. Through the rejuvenation of the external brand image, a novel and comfortable shopping experience is created for consumers.
A variety of digital signage screens can be used for retail because it is the natural home of digital signage. Get more passenger flow through our bright window display. Through the use of our Android advertising display, The Store can display your products in an all-round way through pictures, videos and other forms. Through our shelf bar screen, through the product data, the limited space can be displayed infinitely. However, retail is more than just advertising. Interactivity is becoming a powerful force in the retail industry. By using interactive displays such as our PCAP touch screen, customers have the opportunity to learn about your products and services while being completely customer-oriented. Increase attractiveness and stickiness with customers.
l Ultra Width Screen use for product shelf to make the label digital, and the content can be changed remotely.
l Plug and Play and Remote Information Publising for Multiple screen.
l Various sizes and arbitrary cutting to meet the needs of different scenes.
l Installation Easy.
l Support Split screen to show rich information.
Case Study
The hypermarket is a big-box store combining a supermarket and a department store. It sells mainly groceries, while also retailing clothing, electronics and housewares. Its largest competitor in Canada is Walmart. These are the two major Canadian hypermarkets. They place our wall-mounted lcd digital signage screens in supermarket aisles, elevator entrances, and high-traffic areas of various goods partitions to display product discounts and holiday promotions, attract customers' attention in the form of pictures, texts or videos, and guide and influence customers' buying behavior.
At the shopping checkout counter, digital signage helps to achieve cross-selling, displaying specific products or promotions according to the season and time. For example, a large number of beer displays or promotions on friday night, fruits and vegetables specials on Wednesday morning. It can not only alleviate the anxiety of customers waiting time, but also create sales opportunities.
Relevant surveys show that the digital signage system can increase supermarket turnover by 10% to 50%. Therefore, building a digital signage marketing platform based on promotion in supermarkets is a business model with strong vitality.
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